Arcades and virtual reality are a natural fit

Arcades and virtual reality are a natural fit

Whether industry leaders and virtual reality production agencies like it or not, VR appears to have found a home in arcades. The VR/AR Association, a global community of leading minds in the immersive technology sector, estimates that there are more than 400 virtual...
Will the film industry welcome virtual reality?

Will the film industry welcome virtual reality?

In a recent interview with WIRED Magazine, legendary filmmaker Steven Soderbergh addressed a number of hot-button film industry topics, including virtual reality. If you’re part of a VR video production agency and hoping for a glowing assessment of virtual reality in...
Advertising and marketing in augmented reality

Advertising and marketing in augmented reality

Our last post examined China’s competitive advantage in both augmented and virtual reality, touching briefly on the adoption of immersive marketing by some of the nation’s largest tech companies. We’ve already discussed the many existing and potential applications of...