Blog
5G internet will push virtual and augmented reality forward
One of the great challenges facing every virtual reality agency is satisfying consumers’ high expectations of futuristic technologies. Virtual reality users expect breathtaking, immersive experiences that transport them to alternate worlds and, unfortunately, the...
The next generation of VR headsets is simple, affordable, and wireless
It’s a strange time to be a virtual reality agency. With the halcyon days of 2016 – the year of VR – well behind us, virtual reality has settled into a comfort zone that some might call a rut. Not enough of the buying public has flocked to VR to make it a household...
Augmented reality glasses are coming
We may all be glassholes soon, which is great news for augmented reality marketing agencies. The augmented reality revolution is well underway: over the past couple years, tech and social media giants like Snapchat, Facebook, Apple, and Google have slowly made AR a...
A brief look at the year in virtual and augmented reality
‘Tis the season for everyone’s favourite form of writing: end-of-year retrospectives. From the ubiquitous ‘Best Of’ lists to woeful reminiscences of a year uniquely marked by political upheaval, violence, and natural disasters, your reading schedule is undoubtedly...
Arcades and virtual reality are a natural fit
Whether industry leaders and virtual reality production agencies like it or not, VR appears to have found a home in arcades. The VR/AR Association, a global community of leading minds in the immersive technology sector, estimates that there are more than 400 virtual...
Will the film industry welcome virtual reality?
In a recent interview with WIRED Magazine, legendary filmmaker Steven Soderbergh addressed a number of hot-button film industry topics, including virtual reality. If you’re part of a VR video production agency and hoping for a glowing assessment of virtual reality in...