Blog
Magic Leap One rollout provides lessons for VR industry
The mysterious mixed and augmented reality (AR) startup Magic Leap has entered its ‘trough of disillusionment’ phase, a condition that we’ve discussed ad nauseum on this blog and with which the virtual reality marketing industry is acutely familiar. Between 2010 and...
Measuring the potential of augmented reality marketing
For a peak into the future of augmented reality – and augmented reality marketing – look no further than Google and Apple’s “Measure” apps. Google’s version “helps you with quick, everyday measurements around the house or office – similar to a tape measure,” per its...
In Response to the VR Skeptics
As a virtual reality agency, we’re often confronted with skepticism about our industry. We hear that VR hasn’t lived up to its promise, and that some stakeholders are apparently ready to abandon ship. In June, TechCrunch published an article by novelist and journalist...
Oculus Go review
Facebook recently released its new Oculus Go headset, and the response has been overwhelmingly positive. TechRadar said the Go “marks a new era for VR,” while the Observer said it may provide the impetus that moves the technology “from niche to mainstream.” As a...
Will sports fans embrace virtual reality broadcasts?
Last month, during the broadcast of a first-round playoff matchup between the NBA’s Golden State Warriors and San Antonio Spurs, colour commentator and NBA Hall of Famer Reggie Miller donned a virtual reality headset to check out some live VR footage. The move aimed...
5G internet will push virtual and augmented reality forward
One of the great challenges facing every virtual reality agency is satisfying consumers’ high expectations of futuristic technologies. Virtual reality users expect breathtaking, immersive experiences that transport them to alternate worlds and, unfortunately, the...