Blog

In Response to the VR Skeptics

As a virtual reality agency, we’re often confronted with skepticism about our industry. We hear that VR hasn’t lived up to its promise, and that some stakeholders are apparently ready to abandon ship. In June, TechCrunch published an article by novelist and journalist...

Oculus Go review

Facebook recently released its new Oculus Go headset, and the response has been overwhelmingly positive. TechRadar said the Go “marks a new era for VR,” while the Observer said it may provide the impetus that moves the technology “from niche to mainstream.” As a...

Will sports fans embrace virtual reality broadcasts?

Last month, during the broadcast of a first-round playoff matchup between the NBA’s Golden State Warriors and San Antonio Spurs, colour commentator and NBA Hall of Famer Reggie Miller donned a virtual reality headset to check out some live VR footage. The move aimed...

Augmented reality glasses are coming

We may all be glassholes soon, which is great news for augmented reality marketing agencies. The augmented reality revolution is well underway: over the past couple years, tech and social media giants like Snapchat, Facebook, Apple, and Google have slowly made AR a...