Blog

Will sports fans embrace virtual reality broadcasts?

Last month, during the broadcast of a first-round playoff matchup between the NBA’s Golden State Warriors and San Antonio Spurs, colour commentator and NBA Hall of Famer Reggie Miller donned a virtual reality headset to check out some live VR footage. The move aimed...

Augmented reality glasses are coming

We may all be glassholes soon, which is great news for augmented reality marketing agencies. The augmented reality revolution is well underway: over the past couple years, tech and social media giants like Snapchat, Facebook, Apple, and Google have slowly made AR a...

A brief look at the year in virtual and augmented reality

‘Tis the season for everyone’s favourite form of writing: end-of-year retrospectives. From the ubiquitous ‘Best Of’ lists to woeful reminiscences of a year uniquely marked by political upheaval, violence, and natural disasters, your reading schedule is undoubtedly...

Arcades and virtual reality are a natural fit

Whether industry leaders and virtual reality production agencies like it or not, VR appears to have found a home in arcades. The VR/AR Association, a global community of leading minds in the immersive technology sector, estimates that there are more than 400 virtual...