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Will the film industry welcome virtual reality?

In a recent interview with WIRED Magazine, legendary filmmaker Steven Soderbergh addressed a number of hot-button film industry topics, including virtual reality. If you’re part of a VR video production agency and hoping for a glowing assessment of virtual reality in...

Advertising and marketing in augmented reality

Our last post examined China’s competitive advantage in both augmented and virtual reality, touching briefly on the adoption of immersive marketing by some of the nation’s largest tech companies. We’ve already discussed the many existing and potential applications of...

China’s augmented and virtual reality advantage

With the release of ARKit and ARCore, every developer, early adopting consumer, and virtual reality production agency is atwitter at the prospect of encountering augmented reality experiences in day-to-day digital life. The hype around AR today is perhaps even more...