Blog
Will the film industry welcome virtual reality?
In a recent interview with WIRED Magazine, legendary filmmaker Steven Soderbergh addressed a number of hot-button film industry topics, including virtual reality. If you’re part of a VR video production agency and hoping for a glowing assessment of virtual reality in...
Advertising and marketing in augmented reality
Our last post examined China’s competitive advantage in both augmented and virtual reality, touching briefly on the adoption of immersive marketing by some of the nation’s largest tech companies. We’ve already discussed the many existing and potential applications of...
China’s augmented and virtual reality advantage
With the release of ARKit and ARCore, every developer, early adopting consumer, and virtual reality production agency is atwitter at the prospect of encountering augmented reality experiences in day-to-day digital life. The hype around AR today is perhaps even more...
Google and Apple are engaged in a fight for AR developers’ hearts
Towards the beginning of the summer, Apple released its augmented reality development platform, ARKit, to enthusiastic acclaim from the developer community. For those not in the know, augmented reality (AR) is a technology that superimposes computer-generated images...
The budding present and cloudy future of virtual and augmented reality art
In July, Toronto’s Art Gallery of Ontario (AGO) launched ReBlink, an augmented reality exhibit created by local artist Alex Mayhew that transforms static, two-dimensional artworks into something fresh and exciting. News of an AR exhibit in one of North America’s...
Can virtual reality and 360° technology help hotel chains compete with online travel agencies?
Online travel agencies (OTAs) like Priceline and Expedia are facing a backlash from large hotel chains over their growing market share and steep commission fees. In a battle waged primarily online, traditional hospitality companies like Hyatt Hotels, Marriot...