by Clark Kingsbury | May 22, 2018 | Blog, Business
Last month, during the broadcast of a first-round playoff matchup between the NBA’s Golden State Warriors and San Antonio Spurs, colour commentator and NBA Hall of Famer Reggie Miller donned a virtual reality headset to check out some live VR footage. The move aimed...
by Clark Kingsbury | Apr 19, 2018 | Blog, Business
One of the great challenges facing every virtual reality agency is satisfying consumers’ high expectations of futuristic technologies. Virtual reality users expect breathtaking, immersive experiences that transport them to alternate worlds and, unfortunately, the...
by Clark Kingsbury | Mar 15, 2018 | Blog
It’s a strange time to be a virtual reality agency. With the halcyon days of 2016 – the year of VR – well behind us, virtual reality has settled into a comfort zone that some might call a rut. Not enough of the buying public has flocked to VR to make it a household...
by Clark Kingsbury | Feb 8, 2018 | Blog
We may all be glassholes soon, which is great news for augmented reality marketing agencies. The augmented reality revolution is well underway: over the past couple years, tech and social media giants like Snapchat, Facebook, Apple, and Google have slowly made AR a...
by Clark Kingsbury | Dec 21, 2017 | Blog
‘Tis the season for everyone’s favourite form of writing: end-of-year retrospectives. From the ubiquitous ‘Best Of’ lists to woeful reminiscences of a year uniquely marked by political upheaval, violence, and natural disasters, your reading schedule is undoubtedly...
by Clark Kingsbury | Dec 7, 2017 | Blog
Whether industry leaders and virtual reality production agencies like it or not, VR appears to have found a home in arcades. The VR/AR Association, a global community of leading minds in the immersive technology sector, estimates that there are more than 400 virtual...
