by Clark Kingsbury | May 22, 2018 | Blog, Business
Last month, during the broadcast of a first-round playoff matchup between the NBA’s Golden State Warriors and San Antonio Spurs, colour commentator and NBA Hall of Famer Reggie Miller donned a virtual reality headset to check out some live VR footage. The move aimed...
by Clark Kingsbury | Apr 19, 2018 | Blog, Business
One of the great challenges facing every virtual reality agency is satisfying consumers’ high expectations of futuristic technologies. Virtual reality users expect breathtaking, immersive experiences that transport them to alternate worlds and, unfortunately, the...
by Clark Kingsbury | Nov 2, 2017 | Blog, Business
Our last post examined China’s competitive advantage in both augmented and virtual reality, touching briefly on the adoption of immersive marketing by some of the nation’s largest tech companies. We’ve already discussed the many existing and potential applications of...
by Clark Kingsbury | Oct 10, 2017 | Blog, Business
With the release of ARKit and ARCore, every developer, early adopting consumer, and virtual reality production agency is atwitter at the prospect of encountering augmented reality experiences in day-to-day digital life. The hype around AR today is perhaps even more...
by Clark Kingsbury | Sep 14, 2017 | Blog, Business
Towards the beginning of the summer, Apple released its augmented reality development platform, ARKit, to enthusiastic acclaim from the developer community. For those not in the know, augmented reality (AR) is a technology that superimposes computer-generated images...
by Clark Kingsbury | Aug 17, 2017 | Blog, Business
Online travel agencies (OTAs) like Priceline and Expedia are facing a backlash from large hotel chains over their growing market share and steep commission fees. In a battle waged primarily online, traditional hospitality companies like Hyatt Hotels, Marriot...
